ICON launches an on-demand marketplace for photographers

ICON is an on-demand marketplace that connects photographers with clients in real time: open the app, book a photographer, and they show up to the cookout, the family reunion, the backyard birthday. You capture the moment while it is happening, and you get to be in the photos. It is built for the people the industry overlooks. As Lucas put it, the teacher with a Sony in the backseat, the student with a Canon and a great eye, the parent with a Nikon who needs a few extra dollars a week. "None of those people are professionals by the old definition. But every one of them has the thing much harder to teach: the eye." Photographers apply with their best work, then pick their own schedule, markets and shoots. ICON handles clients, contracts, deposits and logistics, and pays out when the gallery is delivered. Free to join; ICON takes a share of each booking and the rate shown up front is what the photographer keeps.